CONSPIRACY

YouTube Users Spoof Google's Acquisition
of YouTube With Fake Kidnapping Story

Online video creators are collaborating on the first viral video series that exposes a
fictional "GooTube" Conspiracy. The series was initiated by one person, and has evolved
into a collaborative storyline. YouTube video creators -- who have never met -- are
participating in the plotline by posting new videos and advancing the plotline.

Philadelphia, PA -- December 14, 2006

In an increasingly popular "underground" movement by active members of the YouTube
video community, a collaborative plotline has emerged that depicts Google and YouTube
conspiring for media domination. The story, "The GooTube Conspiracy," began when one
YouTube user posted a video claiming he was kidnapped by YouTube founders Chad
Hurley and Steve Chen. Other YouTube creators began submitting unsolicited videos that
developed the conspiracy story. Most of the creators have never worked together or even
met each other.

"We're experimenting with a new narrative art form," says Kevin Nalty, who plays "Nalts," a
character desperately fleeing from YouTube and Google. "I've been amazed by how
instantly people get engrossed in the storyline and take it in new directions."

"I launched this series to experiment with collaboration among the viral video community,"
said Nalty. "We're discovering an amazing amount of untapped creativity, and the plotline
is evolving in a fluid, interactive way." Nalty recently was encouraged by viewers to ditch
his car, and take refuge in a farm house basement until other YouTube viewers tracked
and rescued him.

"This video collaboration is like the grown-up version of "Choose Your Own Adventure
Books" we read as kids," Nalty says. "Only now we have unlimited space and limitless
number of remote contributors."

"We're never more than two days ahead of the story," he says. "So someone can
comment via text or video tonight, and change the plotline in less than 24 to 48 hours." In
a recent weekend in Pennsylvania, Nalty joined several other popular YouTube submitters
to develop and shoot the conspiracy plot. The individuals had never met before but had
watched each others videos.

"Try explaining to your wife that you need to go on a road trip on Sunday to meet a total
stranger, and shoot a conspiracy video that involves you getting tossed into the back of a
Mini-Cooper," says Nalty, who also plays a neurotic weatherman for web media startup
MediaMoGirl.com.

Nalty had more than 250 short videos online before beginning the GooTubeConspiracy,
and has a blog (WillVideoForFood.com) that encourages independent video creators to
create, promote and profit from their online videos.

Nalty says online video was originally about individuals ranting, wiping out or lip synching.
Now, he says, people want "serialized content" and they don't want to watch passively.
"The barriers between viewers and creators are collapsing." Nalty says. "It used to be
innovative that American Idol allowed viewers to vote. Now people want to participate more
actively in what videos they consume. That's the exciting part of the collision between
television and online video."

Nalty is married with four children and works full-time as a marketer, so he often shoots
the GooTube Conspiracy series while commuting. His short online videos have generated
more than 3 million online views, and featured on ABC, CNN, Fox and other networks. He
has received awards from various video contests, and hosts his own video website called
CubeBreak.com. He writes about online video in his blog, WillVideoForFood.com, and on
TheDailyReel.com. He submits his videos to YouTube but actually hopes they are seen
via sites that share advertising revenue with creators -- such as Revver, Metacafe,
Brightcove and blip.tv.

For more information please contact  Angela Calman at angela.calman@mediamogirl.com